La distribución comercial: Opciones estratégicas

Synopsis of La distribución comercial: Opciones estratégicas

This book by José María Sainz de Vicuña Ancín addresses the need for efficient and modern management in commercial distribution companies, adapting to a market with increasingly demanding and informed consumers. It explores the types of commerce, the processes of change in the retail sector, the evolution and trends, as well as the roles of the sector's protagonists, including administration, traditional commerce, distribution companies, and suppliers. This second edition offers a revised and updated view of the subject.