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El plan de marketing digital en la práctica
by José María Sainz de Vicuña Ancín · ESIC Editorial · tapa blanda · 251 pages
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Pages: 251 pagesAuthor: José María Sainz de Vicuña AncínPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 7/9/2015ISBN: ISBN 9788415986959
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Synopsis of El plan de marketing digital en la práctica
Este manual, escrito por José María Sainz de Vicuña Ancín, es una guía práctica para integrar el marketing digital en la estrategia empresarial. A través de casos reales, como el de la start-up Nire iHealth y la marca Ternua, el libro muestra cómo elaborar un plan de marketing digital exitoso, realizar su seguimiento y control, y adaptarse a la evolución del marketing moderno en la era digital. Se exploran temas como la contribución del marketing a la empresa digital y el futuro de las figuras digitales.
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