by Sebastián Molinillo Jiménez · ESIC Editorial · tapa blanda · ISBN 9788473568364
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«Distribución comercial aplicada» is the business manual by Sebastián Molinillo Jiménez (ESIC Editorial, paperback, 506 pages, in Spanish).
Manual on commercial distribution as a marketing tool connecting supply and demand. In nine chapters it covers intermediaries, consumer at the point of sale, manufacturer and distributor strategies, location, merchandising and logistics. Each unit includes objectives, examples, summary, glossary, exercises and bibliography.
First edition, published in March 2012, within the Libros profesionales collection of ESIC Editorial.
Aimed at undergraduate and master's students, as well as businesspeople and professionals interested in commercial distribution.
