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by Seth Godin · Empresa Activa · tapa blanda · 288 pages
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Este libro de Seth Godin, publicado en español, es un clásico del marketing que sigue siendo relevante en la era digital. Explora el concepto del marketing del permiso, donde se busca convertir a extraños en amigos y a amigos en clientes, alejándose del marketing de interrupción. Una lectura esencial para cualquier persona interesada en el marketing y la comunicación.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
