Take three and pay for only two with coupon TRIPLEEN
Hand-checked
Free SHIPPING
Second life
Eficacia publicitaria
by Manuel J. Sánchez Franco · MCGRAW HILL (FONDO) · tapa blanda · 294 pages
9 people viewing thisViewed 2 times
4.2
Pages: 294 pagesAuthor: Manuel J. Sánchez FrancoPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/12/1999ISBN: ISBN 9788448124519
Choose the condition
What each condition includes
AcceptableVisible marks on cover. Complete, intact content and inspected.
GoodLight marks on cover. Clean pages and spine in good shape.
Very GoodBarely noticeable marks. Pristine interior. Almost no signs of use.
Like NewNo visible marks. Cover, spine and pages flawless.
NewBrand-new book, unused. Ordered directly from the publisher.
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Eficacia publicitaria
Este libro, titulado 'Eficacia Publicitaria: Teoría y Práctica', ofrece un análisis exhaustivo de la eficacia en la publicidad y su relación con el comportamiento del consumidor. El autor, Manuel J. Sánchez Franco, presenta un marco completo para entender cómo los consumidores procesan la publicidad y cómo esto influye en el diseño de estrategias publicitarias exitosas. Se exploran conceptos clave y se discuten las nuevas líneas de debate en el campo de la eficacia publicitaria, marcadas por el Marketing Science Institute. Ideal para profesionales y estudiantes del marketing que buscan tomar decisiones informadas y eficaces en sus prácticas comunicativas.
More titles for fans of Manuel J. Sánchez Franco
Recommended by Julia
Best-selling books in Marketing and Advertising
Best sellers
Take 3, pay for only 2 · TRIPLEEN
-
VAT included