by Daniel Córdoba-Mendiola · Gestión 2000 · tapa blanda · ISBN 9788498751048
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In 'Coolhunting', Daniel Córdoba-Mendiola explores the fascinating world of trend spotting, a key discipline for understanding changes in consumption and contemporary culture. Through its pages, the author breaks down the methodologies and tools needed to identify what will shape the future in various market sectors. This work is an essential guide for marketing, communication, and design professionals looking to anticipate public needs.
