by Joaquín Gayarre Madoz, Inmaculada Esther Serrano González · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428340632
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«Control y seguimiento de políticas de marketing» is the paperback marketing manual by Joaquín Gayarre Madoz and Inmaculada Esther Serrano González.
Didactic manual for training unit UF2393 of the professional certificate in Marketing and Communication Management (COMM0112). It explains how to plan a marketing policy, implement it with sales and trade marketing teams, monitor its results and apply corrective measures, with real examples, charts and activities.
First edition, published by Ediciones Paraninfo in 2019 within the Commerce and Marketing collection; 124 pages in Spanish.
Aimed at students and teachers of Vocational Training in Commerce and Marketing, and at those preparing for the COMM0112 certificate.
