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Control y seguimiento de políticas de marketing
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Negocios y EconomíaISBN | 9788428340632
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Product details
Pages: 124 pages
Author: Joaquín Gayarre Madoz, Inmaculada Esther Serrano González
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788428340632
Format: tapa blanda
Language: es-ES
Release date: 27/3/2019
ISBN: 9788428340632
Synopsis of Control y seguimiento de políticas de marketing
Este manual ofrece al lector los principios básicos de un plan de marketing, su implementación por los equipos de ventas y trademarketing, su seguimiento y control. De manera detallada y accesible, se presentan los instrumentos necesarios para planificar y llevar a cabo el sistema de control de las acciones de marketing, implementando las medidas correctivas necesarias. El contenido se ajusta al currículo de la unidad formativa UF2393, dentro del certificado de profesionalidad en Gestión de Marketing y Comunicación (COMM0112).
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