Marketing Digital

Synopsis of Marketing Digital

This book develops the contents of the professional module of Digital Marketing, a common theme in the higher education training cycles in Sales Management and Commercial Spaces, as well as in Marketing and Advertising. The work addresses the fundamentals of communication networks, Internet protocols and services, website development, social networks, positioning, and the characteristics of search engines. In addition, attention is paid to the latest technologies and the state of the art of each topic is presented. A final practical case allows the student to apply the concepts learned to open a real virtual store.