Marketing en la actividad comercial

Synopsis of Marketing en la actividad comercial

This book is adapted to the legislation applicable to Vocational Training established in the Organic Law of Education (LOE), in relation to the professional module of Marketing in Commercial Activity, corresponding to the intermediate level Training Cycle of the title of Technician in Commercial Activities, belonging to the professional family of Commerce and Marketing. It carries out a detailed review of all those concepts, techniques and procedures that define the development of marketing actions within organizations. In order to gradually introduce the understanding and learning of this subject, it begins with the exposition of the general characteristics of marketing, as well as the influence that, on its implementation, have both the environment and the market in which each organization develops its commercial activities. Once this information has been assimilated, it goes on to delve individually into each of the policies that make up the marketing mix of an organization (product, price, distribution and communication) to end with the strategic conjunction of all of them, which is reflected in the commercial planning process.