by Jose Fulgencio Martínez Valverde, Fernando Rojas Ruiz · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428339032
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«Comercio digital internacional» is the manual by Jose Fulgencio Martínez Valverde and Fernando Rojas Ruiz, published by Ediciones Paraninfo in paperback.
Manual for the professional module of International Digital Commerce of the higher cycle of International Commerce. In six units it presents global e-commerce, the internet and its services, the management of international operations and the design of the digital marketing plan with the e-marketing mix. Includes activities and concept maps.
First edition published on 28 April 2017; it consists of 186 pages and belongs to the Commerce and Marketing collection.
Study material aimed at students and teachers of the higher-level training cycle in International Commerce.
