by Brad Geddes · Sybex · tapa blanda · ISBN 9781118194508
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«Advanced Google AdWords» is the advanced online advertising manual by Brad Geddes, published by Sybex in paperback (600 pages, in English).
Explains how to create, manage and optimise pay-per-click campaigns in Google AdWords: keyword selection based on user intent, ad copy, bidding, landing pages, remarketing to recover abandoned carts, video formats, extensions and results analysis to improve return on investment.
The second edition, published on 24 April 2012, includes a foreword by Fred Vallaeys and over 50 pages of new material.
For marketing professionals, consultants and web developers who want to improve their search engine advertising campaigns.
