by Antonio Labayen Tonda · Independently published · tapa blanda · ISBN 9781973369691
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«Turismo Temático y Viajes de Grupos» is Antonio Labayen Tonda's manual for setting up a virtual travel agency, published by Independently published.
It analyses types of tourism according to traveller motivation and their application to group travel. It proposes using thematic tourism to attract groups with common interests and bring together people with no prior association, creating specific packages from a virtual travel agency and promoting them via the web and social media.
First title in the Negocio series. Paperback edition, 124 pages, published in 2017 in Spanish.
Aimed at entrepreneurs wanting to create a travel agency, agencies seeking to differentiate themselves, and students or researchers of tourism.
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