by Alain Hassler, Estelle Levresse · ESF Editeur · tapa blanda · ISBN 9782710120124
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«Toutes les clés pour réussir son plan marketing» is the marketing manual by Alain Hassler and Estelle Levresse (ESF Editeur, paperback, 125 pages).
Practical guide to creating an effective marketing plan when launching or developing an activity, brand, or product. Explains how to analyze the competition, master the SWOT matrix and benchmarking, position the offer, and review the plan. Includes tips and tools to turn ideas and creativity into concrete actions.
This work in French was published in March 2009 and belongs to the Management collection of ESF Editeur.
Designed for entrepreneurs, marketing managers, and executives who need to structure the launch or evolution of a brand, product, or activity.
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