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Toutes les clés pour réussir son plan marketing
by Alain Hassler, Estelle Levresse · ESF Editeur · tapa blanda · 125 pages
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Pages: 125 pagesAuthor: Alain Hassler, Estelle LevressePublisher: ESF EditeurFormat: tapa blandaLanguage: frRelease date: 19/3/2009ISBN: ISBN 9782710120124
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Synopsis of Toutes les clés pour réussir son plan marketing
Este libro es una guía práctica para aquellos que buscan lanzar y desarrollar una nueva actividad, marca o producto. Ofrece conceptos, herramientas e indicadores necesarios para elaborar un plan de marketing eficaz. Aprenderás a conocer a tus competidores, dominar los indicadores clave (matriz SWOT, benchmarking), posicionar tu marca y productos, y evaluar y revisar tu plan de marketing. Incluye consejos y herramientas para traducir tus ideas y creatividad en acciones concretas.
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