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The New Rules of Marketing
by Frederick Newell · Irwin Professional Pub · tapa dura · 320 pages
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Pages: 320 pagesAuthor: Frederick NewellPublisher: Irwin Professional PubFormat: tapa duraLanguage: enRelease date: 1/5/1997ISBN: ISBN 9780786312283
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Synopsis of The New Rules of Marketing
En este libro, Frederick Newell, conocido como 'El Padre del Marketing de Base de Datos', presenta las estrategias y técnicas más innovadoras para comprender a fondo a tus clientes y convertirlos en ventas. Aprenderás a descubrir las necesidades ocultas de tus clientes, las tendencias de consumo que marcarán el futuro y cómo construir un programa de marketing de base de datos efectivo. Con ejemplos prácticos y un estilo ameno, Newell te guiará para que puedas diseñar campañas de marketing personalizadas y adaptadas a cada cliente.
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