by Steve Blount · Rockport Publishers · tapa dura · ISBN 9780935603095
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«The Best in Ad Campaigns» is an advertising book by Steve Blount, published by Rockport Publishers in hardback (255 pages, in English).
The book delves into eighteen major advertising campaigns and shows their less visible side: interviews with marketing managers, agency creatives, and production studios on how the ideas were conceived and executed and their impact on the public.
Originally published in 1988; the book featured the collaboration of the American Association of Advertising Agencies (AAAA).
Useful for advertising students and marketing professionals who want to understand how real campaigns are conceived and developed.
