by Primo Angeli, Steve Blount · Rockport Publishers · tapa dura · ISBN 9780935603101
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«Designs for Marketing» is the graphic design book by Primo Angeli and Steve Blount, published by Rockport Publishers in hardback (143 pages, in English).
A collection of projects by designer Primo Angeli analysing the process of creating brands, logos, corporate identities, packaging, labels and printed materials such as posters and brochures; each case study shows the visual and strategic decisions made for different marketing commissions.
First volume of the «Designs for Marketing» series, as indicated by the subtitle «No. 1» on the cover.
Will appeal to graphic designers and marketing professionals who want to learn about real brand and packaging creation processes.
