Plan de medios de comunicación e internet

Synopsis of Plan de medios de comunicación e internet

«Plan de medios de comunicación e internet» is the marketing and communication handbook by Enrique García Prado, published by Ediciones Paraninfo in paperback (170 pages, in Spanish).

It explains how to design and manage an advertising media plan: knowing the available media and formats, integrating online advertising, booking space and executing the plan within the regulatory framework. It includes legal regulation and codes of ethics and proposes practical and self-assessment activities in each chapter.

First edition (2018) in the Comercio y Marketing collection. It develops training unit UF2398, from module MF2188_3 of the COMM0112 professional certificate.

Aimed at marketing and communication students and professionals, as well as those preparing for the COMM0112 professional certificate.