by Enrique García Prado · Ediciones Paraninfo, S.A. · tapa blanda · ISBN 9788413665337
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Gestión de productos y promociones en el punto de venta» is the vocational training manual by Enrique García Prado, published by Ediciones Paraninfo in paperback (230 pages, in Spanish).
Manual for the module Gestión de productos y promociones en el punto de venta, part of the higher cycle in Gestión de Ventas y Espacios Comerciales. It explains profitability and inventory turnover and covers sales, promotion, pricing and loyalty strategies. Includes proposed and solved activities, practical cases, diagrams and concept maps.
Second edition, revised and updated, published on 27 March 2023 in the Comercio y Marketing collection.
For students of the higher cycle in Gestión de Ventas y Espacios Comerciales and retail professionals who want to review sales strategies.
Discover second-hand books by ENRIQUE GARCÍA PRADO.
