by Enrique García Prado · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428343695
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«Promociones en espacios comerciales» is the marketing manual by Enrique García Prado, published by Ediciones Paraninfo in paperback, with 190 pages.
The manual explains how to plan promotional actions in physical and online stores and how to verify their effectiveness. It covers commercial communication, consumer promotions, point-of-sale advertising, promotional messages, and financial-economic ratios. It includes questionnaires and practical activities.
It corresponds to the training module MF0503_3, included in the professional certificate Gestión comercial de ventas (COMT0411).
Intended for vocational and occupational training students taking sales management modules, as well as for teachers in the field.
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