by Enrique García Prado · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428397285
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«Calidad y servicios de proximidad en el pequeño comercio» is the training manual by Enrique García Prado (Ediciones Paraninfo, paperback, 126 pages).
Covers quality in customer service and services of small retail: applying service strategies according to regulations, codes of good practice and environmental respect, and using the web as a virtual shop window, communication channel and sales medium. Includes practical and self-assessment activities with solutions on the Paraninfo website.
Belongs to the Commerce and Marketing collection. Corresponds to UF 2382, part of MF 2104_2 of the professional certificate COMT0112.
Aimed at students and those taking the COMT0112 professional certificate in small retail management activities.
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