Marketing y plan de negocio de la microempresa

Synopsis of Marketing y plan de negocio de la microempresa

«Marketing y plan de negocio de la microempresa» is the training manual by Enrique García Prado, published by Ediciones Paraninfo in paperback, in Spanish.

Explains how a small business can apply marketing to pricing, distribution, communication, and customer retention. It also covers writing the business plan: ideas, viability, financing, and practical activities.

First edition published in January 2015. It develops training unit UF1820 of module MF1788_3 of the professional certificate ADGD0210 'Creation and management of microenterprises'.

Aimed at vocational training students preparing for the professional certificate in creation and management of microenterprises.