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Plan de Marketing Paso a Paso
3.9
Negocios y EconomíaISBN | 9788473563468
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Product details
Pages: 175 pages
Author: Carlo Cutropía
Publisher: ESIC EDITORIAL
ISBN: 9788473563468
Format: tapa blanda
Language: es-ES
Release date: 1/1/2003
ISBN: 9788473563468
Synopsis of Plan de Marketing Paso a Paso
Este libro, escrito por Carlo Cutropía, es una guía práctica para estudiantes y profesionales del marketing. Se centra en el análisis del entorno empresarial, la evaluación de fortalezas y debilidades, y la identificación de oportunidades y amenazas. Incluye un CD-ROM con herramientas adicionales y se enfoca en la aplicación práctica de los conceptos de marketing.
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