by Carlo Cutropía · ESIC EDITORIAL · tapa blanda · ISBN 9788473563468
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«Plan de Marketing Paso a Paso» is the practical marketing guide by Carlo Cutropía, published by ESIC Editorial in paperback (175 pages, in Spanish).
Practical guide on how to develop a marketing plan. It covers environmental analysis, strengths, weaknesses, opportunities and threats, objective setting, strategy selection, commercial organisation, programmes and budgets, and evaluation and control systems, with charts and tables. The edition includes a CD-ROM.
The work was published in 2003 and falls within the business and economics category; ISBN 9788473563468.
Aimed at students of marketing, economics or business administration and at professionals in commercial or marketing departments.
