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Marketing Resource Management
by Andreas Pörtner · Bod - Books on Demand · tapa blanda · 48 pages
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Pages: 48 pagesAuthor: Andreas PörtnerPublisher: Bod - Books on DemandFormat: tapa blandaLanguage: de-DERelease date: 26/6/2025ISBN: ISBN 9783819212949
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Synopsis of Marketing Resource Management
Este libro, escrito por Andreas Pörtner, aborda la gestión de recursos de marketing (MRM) como un modelo estratégico para la organización de marketing. Explora las estructuras, procesos y tecnologías que facilitan el MRM moderno, ofreciendo conocimientos prácticos para la selección e implementación de sistemas MRM. Dirigido a responsables de marketing, CMOs, gestores de proyectos, expertos en TI y directores de agencias, el libro proporciona recomendaciones y listas de verificación para mejorar la transparencia, la colaboración y la eficiencia en el marketing. Se destaca que el MRM es más que un software, es una herramienta de liderazgo estratégico para la gestión moderna del marketing.
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