by Robert C. Lewis, Richard Everett Chambers · Van Nostrand Reinhold · tapa dura · ISBN 9780442205317
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«Marketing Leadership in Hospitality: Foundations and Practices» is the marketing handbook by Robert C. Lewis and Richard E. Chambers in hardback (699 pages).
Explains how hospitality, tourism and travel companies can connect with their consumer and apply effective marketing strategies. Develops the foundations of marketing leadership and its practice in the tourism and hotel services industry, aimed at students and professionals in the sector.
Text in English, published in 1989; corresponds to the 2nd edition of the Hospitality, Travel & Tourism series and includes bibliographic references and index.
Aimed at tourism and hospitality students and sector professionals who want to underpin their marketing strategies.
