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Marketing Leadership in Hospitality
4.5
Negocios y EconomíaISBN | 9780442205317
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Product details
Pages: 699 pages
Author: Robert C. Lewis, Richard Everett Chambers
Publisher: Van Nostrand Reinhold
ISBN: 9780442205317
Format: tapa dura
Language: en
ISBN: 9780442205317
Synopsis of Marketing Leadership in Hospitality
Este libro de texto ayuda a estudiantes y profesionales a conectar su negocio con el consumidor de ese negocio. Explora los fundamentos y las prácticas del liderazgo en marketing dentro de la industria de la hospitalidad, el turismo y los viajes. Incluye referencias bibliográficas e índice.
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