by Robert C. Lewis · John Wiley · tapa blanda · ISBN 9780471167327
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«Cases in Hospitality Marketing and Management» is a casebook by Robert C. Lewis, published by John Wiley in paperback in English.
A collection of practical cases designed to bring the reader closer to real situations in the hospitality sector: marketing, management and operational issues in hotel and restaurant services. Each case presents a specific scenario to analyse and decide on, integrating commercial and operational concepts of the sector.
Second edition of the work, originally published in 1989. Includes bibliographic references and falls within business and economics.
