Marketing interno y gestión de recursos humanos

Synopsis of Marketing interno y gestión de recursos humanos

This book explores the application of marketing in the management of human capital within companies, a concept known as internal marketing. It focuses on how companies can motivate and integrate their workforce by selling them ideas, cultures, and projects. The author, Francisco Javier Barranco Saiz, analyzes how internal marketing techniques can improve internal quality and project a positive image to the outside world. This book is a valuable tool for human resources and marketing professionals looking to optimize their personnel management.