Marketing en internet y en los medios digitales interactivos

Synopsis of Marketing en internet y en los medios digitales interactivos

«Marketing en internet y en los medios digitales interactivos» is the manual by Álvaro Gómez Vieites and Manuel Veloso Espiñeira (274 pages, paperback).

Analyses the impact of the internet on marketing and interactive digital media: corporate strategy, domains, electronic catalogues and online and offline promotion of the website. Covers advertising, email, results control, customer loyalty and public relations; includes glossary and self-assessment questionnaire.

First edition in Spanish, published by Andavira Editora on 3 March 2002; 274 pages.

Reference manual for students and marketing, advertising and communication professionals interested in the internet as a business channel.