by Álvaro Gómez Vieites · RA-MA S.A. Editorial y Publicaciones · tapa blanda · ISBN 9788478977123
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«Marketing. Relacional, directo e interactivo» is the relationship marketing handbook by Álvaro Gómez Vieites, published by RA-MA in paperback (352 pages).
Explains how to leverage the Internet and new technologies to improve customer relationships. With real cases from national and international companies, it reviews segmentation, data mining, communication personalisation and the integration of e-commerce and digital channels into the marketing strategy.
Published in 2006 in Spanish, within RA-MA's Empresa series; ISBN 9788478977123.
Useful for business owners and marketing professionals interested in applying new technologies to customer relationship management.
Discover second-hand books by Alvaro Gomez Vieites.
