by María Ángeles Jiménez · Ediciones Pirámide · tapa blanda · ISBN 9788436832907
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«Marketing de los servicios de la salud para no marketinianos» is the practical marketing guide by María Ángeles Jiménez (Ediciones Pirámide, paperback).
The book explains how to apply marketing to health services from an accessible perspective for those who are not specialists in the field. The book's approach, synthesised in the subtitle «Diagnosticar como paciente, tratar como cliente», seeks to improve care and service management based on patient needs.
Published in 2015, the book is written in Spanish and has 320 pages.
Aimed at health professionals who want to improve management and patient care without being marketing experts.
