by Bernadette Jiwa · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781500619213
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«Marketing: A Love Story» is Bernadette Jiwa's marketing essay, published by CreateSpace Independent Publishing Platform in paperback (108 pages).
Bernadette Jiwa argues that marketing should not be an obligation based on promotion or coercion, but a way to connect with customers and help them solve problems. The author invites entrepreneurs and innovators to better tell the story of their ideas and understand how these can be useful, with the aim of creating lasting bonds and delivering real value.
Work published on 1 October 2014; the full subtitle is «How to Matter to Your Customers».
A book aimed at entrepreneurs, innovators and marketing professionals seeking to connect better with their customers.
