by Bernadette Jiwa · Perceptive Press · tapa blanda · ISBN 9780994432803
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«Meaningful: The Story of Ideas That Fly» is Bernadette Jiwa's business essay, published by Perceptive Press in paperback (176 pages, in English).
In the digital age, many ideas are born but few manage to fly. Bernadette Jiwa argues that the secret lies not in budget or marketing, but in making the idea meaningful to other people. Cases like Khan Academy, GoPro, Dyson and Kickstarter show how brands that connect with people achieve real impact.
The book was originally published on 9 October 2015 and was chosen as one of the best business books of the year by Inc. Magazine.
Recommended for entrepreneurs, creatives and business leaders interested in innovation and connecting with their customers.
