by John Stapleton · Editorial Presença · tapa blanda · ISBN 9789722311007
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«Marketing» is the marketing manual by John Stapleton, published by Editorial Presença in paperback (223 pages, in Portuguese).
A didactic guide covering the principles and practices of marketing: the essential concepts for understanding the market, commercial strategies, and tools for developing effective marketing plans in the business environment.
Published in 1994.
Aimed at students and professionals wishing to strengthen their basic marketing knowledge.
