by John Stapleton · FisicalBook · tapa dura · ISBN 9788423409549
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«Manual de Marketing Internacional» is John Stapleton's marketing manual, in hardback, with 164 pages in Spanish.
Practical manual that sets out the fundamentals of marketing applied to a company's foreign activity: selection and analysis of international markets, entry and expansion strategies, organisation of commercial activity, and adaptation of product and communication to different countries.
The work was published in 1991 and is classified in the business and economics category.
Reference work for students and marketing professionals interested in international commercial management.
