Marketing. Aprende tú solo

Synopsis of Marketing. Aprende tú solo

«Marketing. Aprende tú solo» is John Stapleton's practical marketing guide, published by Pirámide in paperback (263 pages, in Spanish).

An introductory work covering the fundamentals of marketing: what it is, how it is practised, how the market is researched, how to plan a product and set its price, and how to organise distribution, advertising and sales management. Designed for self-directed learning.

Reprint of the 1st edition (1985), translated by Jacinto Antolín; includes bibliography (pp. 258-260) and indexes.

Suitable for anyone wanting to get started in marketing on their own, with a practical approach.