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Market-driven Management
by Jean-Jacques Lambin · Palgrave Macmillan · tapa dura · 768 pages
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Pages: 768 pagesAuthor: Jean-Jacques LambinPublisher: Palgrave MacmillanFormat: tapa duraLanguage: enRelease date: 17/3/2000ISBN: ISBN 9780333793183
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Synopsis of Market-driven Management
Este libro, titulado 'Market-driven Management: Strategic and Operational Marketing', ofrece una perspectiva orientada al mercado, desafiando el concepto tradicional de las 4P y el papel funcional de los departamentos de marketing. A través de ejemplos internacionales de diversos sectores, desde la manufactura hasta los servicios y el comercio, el texto culmina con estudios de caso extensos. Es una introducción al marketing estratégico y operativo.
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Jean-Jacques Lambin
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Born in 193318 titles published
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