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Second-hand books by Jean-Jacques Lambin from £17.61
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Jean-Jacques Lambin
Jean-Jacques Lambin
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Since 1933
Discover second-hand books by Jean-Jacques Lambin.
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Second-hand books by Jean-Jacques Lambin
Le marketing stratégique
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Jean-Jacques Lambin
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About Jean-Jacques Lambin
Birth
1933
Discover second-hand books by Jean-Jacques Lambin.
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Jean-Jacques Lambin was born in 1933 and is a key figure in European strategic thought.
His seminal work, Market-driven management, is an essential reference in the marketing world.
Throughout his career, he has published a total of 18 works exploring business management.
His approach is notable for integrating complex mathematical models into marketing decision-making.
Lambin has dedicated his career to analyzing management from a deeply analytical and European perspective.
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