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ISBN: 9789701067109
Este libro, 'Marketing estratégico y operativo', ofrece una visión completa y detallada de las estrategias de marketing tanto a nivel estratégico como operativo. Publicado el 11 de mayo de 2009, esta edición en tapa blanda de McGraw-Hill Interamericana presenta un análisis profundo del marketing, ideal para estudiantes y profesionales del área. Con 620 páginas, el autor Jean-Jacques Lambin explora los conceptos clave y las aplicaciones prácticas del marketing en el mundo empresarial.
