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Marketing estratégico y operativo
3.8
Negocios y EconomíaISBN | 9789701067109
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Product details
Pages: 620 pages
Author: Jean-Jacques Lambin
Publisher: Publisher to be confirmed
ISBN: 9789701067109
Format: tapa blanda
Language: es-ES
Release date: 11/5/2009
ISBN: 9789701067109
Synopsis of Marketing estratégico y operativo
Este libro, 'Marketing estratégico y operativo', ofrece una visión completa y detallada de las estrategias de marketing tanto a nivel estratégico como operativo. Publicado el 11 de mayo de 2009, esta edición en tapa blanda de McGraw-Hill Interamericana presenta un análisis profundo del marketing, ideal para estudiantes y profesionales del área. Con 620 páginas, el autor Jean-Jacques Lambin explora los conceptos clave y las aplicaciones prácticas del marketing en el mundo empresarial.
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Jean-Jacques Lambin
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Born in 193318 titles published
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