by Molina · Tapa blanda · ISBN 9788494190582
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«Manual de márketing deportivo» is Gerardo Molina's manual, published by Compak in paperback (238 pages, in Spanish).
The manual explains how to design and apply a strategy that is profitable in sport. Molina examines the behaviour of fans and audiences attracted to sport, and describes the role of the media in achieving good results in that industry.
The book has the subtitle «Cómo trabajar con éxito en la industria del deporte». It was published in 2015.
Aimed at marketing and communication professionals who work or want to work in the sport industry.
