by Chris Anderson · Tapa blanda · ISBN 9781905211487
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«Free» is Chris Anderson's essay on the economics of abundance, published by Penguin Random House in paperback (288 pages, in English).
Chris Anderson explains how the internet has reduced production and distribution costs to almost zero, enabling business models based on offering free products and services. He analyses the strategies behind the zero price, how companies generate revenue through other means, and why abundance transforms the rules of the traditional economy.
Chris Anderson is also the author of «The Long Tail»; «Free» was nominated for the Financial Times Business Book of the Year in 2009.
Recommended for readers interested in business strategy, the digital economy, and the impact of the internet on business models.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
