La conquista del consumidor con los 8 magníficos del marketing

Synopsis of La conquista del consumidor con los 8 magníficos del marketing

This book explores integral communication in marketing, from A to Z. It analyzes strategies to conquer the consumer through the eight key elements of marketing, offering an illustrated guide for professionals and students in the area. Published in 1996 by Editorial Editmex, this text addresses topics such as direct marketing, sponsorship, merchandising, public relations, advertising, sales, patronage, and promotion.