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Internet Marketing: Strategy, Implementation and Practice
by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston · Pearson · tapa blanda · 702 pages
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· ISBN 97802737174096 people viewing thisViewed 0 times
Product details
Pages: 702 pages
Author: Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston
Publisher: Pearson
ISBN: 9780273717409
Format: tapa blanda
Language: en
Release date: 4/4/2009
ISBN: 9780273717409
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Synopsis of Internet Marketing: Strategy, Implementation and Practice
Este libro es una guía completa sobre cómo las organizaciones pueden utilizar Internet para respaldar sus actividades de marketing. Cubre todos los aspectos del tema, desde el análisis ambiental hasta el desarrollo e implementación de estrategias. Es un recurso valioso para estudiantes de e-marketing, e-commerce o marketing en Internet, así como para profesionales que deseen actualizar sus habilidades en e-marketing.
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