by Dave Chaffey, Paul Russell Smith · Routledge · tapa blanda · ISBN 9780750689458
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«eMarketing eXcellence» is the digital marketing manual by Dave Chaffey and Paul Russell Smith, published by Routledge in paperback (508 pages, in English).
Practical guide to creating customer-focused digital marketing plans. Combines classic marketing principles with online models and tools, and covers E-CRM, search engine marketing, viral marketing, and integration of online and offline campaigns to measure and optimise results.
Third edition of the e-marketing Essentials series, published in 2008; uses the SOSTAC planning system and reviews concepts such as the marketing mix in the digital context.
Aimed at university students and marketing professionals seeking a practical guide to planning and executing digital strategies.
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