
by Ana Mendes · Marcador · tapa blanda · ISBN 9789897544163

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The economic crisis in Portugal became an opportunity for thousands of Portuguese people to create new business projects in various fields, using Digital Marketing tools and especially social media to promote them successfully. This project consists of exposing best practices for social media management, illustrated with stories of 100% national projects. A living book with success stories and very practical guidelines for those managing the social media of their company, brand, or project. The main goal of this book is to share not only the author's knowledge but, above all, practical examples that make up a large part of the book, as it aims to show how different people in various areas and activities interpret and work with social media successfully.

Tapa blanda
