by Eficacia08 · Consultores De Publicidad · tapa blanda · ISBN 9788493390778
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«El Libro de la Eficacia. 10» is the essay on advertising by Eficacia08, published by Consultores De Publicidad in paperback (300 pages, in Spanish).
It compiles the winning cases of the awards for effectiveness in commercial communication, organized by the Spanish Association of Advertisers. Each campaign is presented as an example of «advertising that works», with its approach, execution and results, to show which strategies manage to connect with the audience.
Tenth volume of the Eficacia collection, corresponding to the 10th edition of the awards. Published in 2008.
For marketing and advertising professionals seeking inspiration and practical knowledge from real award-winning campaigns.
