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Creatividad y publicidad
4.5
Negocios y EconomíaISBN | 9788484830443
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Product details
Pages: 384 pages
Author: Miguel Baños González
Publisher: Ediciones del Laberinto S. L
ISBN: 9788484830443
Format: tapa blanda
Language: es-ES
ISBN: 9788484830443
Synopsis of Creatividad y publicidad
Este libro explora la creatividad como un factor esencial en el proceso de comunicación publicitaria. No se limita al departamento creativo de las agencias, sino que se presenta como un elemento clave en todas las actividades de marketing. El libro detalla el proceso para realizar campañas eficaces y originales, conociendo las bases de la creatividad y sus métodos de incentivación.
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