by Miguel Baños González, Teresa Rodríguez García · CIE-DOSSAT · tapa blanda · ISBN 9788489656550
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This book by Miguel Baños and Teresa Rodríguez, published in 2003 by CIE Dossat 2000, explores product placement, a marketing strategy where brands are integrated into media. With 259 pages, the book analyzes how brands become 'guest stars' in movies, series, and other content, influencing consumer perception. Ideal for marketing students and professionals looking to understand the impact of advertising on entertainment.
