by Mónica Deza Pulido · Netbiblo · tapa blanda · ISBN 9788497452083
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This book explores the evolution of marketing in the mobile era, analyzing how the modern consumer not only follows trends but actively participates in creating and transforming the future. Through an innovative perspective, the author examines the impact of mobile marketing on our daily reality, offering keys to understanding a consumer in constant motion. It is an essential tool for professionals and students interested in new market dynamics and digital communication.
