by Alfonso Pinedo González · Netbiblo · tapa blanda · ISBN 9788497452021
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This book offers a practical guide on the importance of customer loyalty in today's business environment. Through its pages, the author explores how to transform organizational culture to place the customer at the center of the strategy, providing key tactics to obtain profitable and satisfied customers. The work covers everything from the analysis of fundamental metrics to measure loyalty to the most effective tools that companies use to retain their customer base.
