by Fermín Ezquer Matallana, Jesús Alcoba González · Netbiblo · tapa blanda · ISBN 9788497451871
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In an ever-changing and competitive environment, creativity is a key source of competitive advantage that must be generated and incorporated into the very essence of a company and all its manifestations. Through the original S-Model (E-S-E), this book delves into the conditions necessary to turn creativity into a true intangible productive asset. It addresses the process of transforming an organization into a "creative company," one that aligns its three constituent elements—the Sphere, the System, and the Strategy—around creativity.
