by Sylvia Carrasco, Mercedes Alegre · Netbiblo · tapa blanda · ISBN 9788497452489
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«El poder de ser más claro» is the communication guide by Sylvia Carrasco and Mercedes Alegre, published by Netbiblo in paperback (104 pages, in Spanish).
It argues that communication has been an imprecise field in business and public life, and that competition forces differentiation. It proposes fixing identity, simplifying the objective, and conveying a clear message. A practical case in the form of a play shows that executives and public officials can achieve effective communication.
First edition published in November 2008. Business Pocket collection. ISBN 9788497452489.
For executives, public officials, and professionals seeking to refine their communication to stand out in competitive environments.
